I read an article this morning on the International Herald Tribune site about how motion picture studios (New Line Cinema in particular) that are trying to use new methods of getting people back to the box office to watch their movies.

The studio releasing the film, New Line Cinema, wants to find ways to market movies beyond traditional methods like advertising on television and in newspapers. It is a search that is also preoccupying the rest of Hollywood, which is eager to reverse a slump in ticket sales.

The unconventional marketing ideas…indicate how serious studios are about finding new methods to draw moviegoers back into theaters. 

My response?  How about make movies that don’t suck?

People won’t go see a movie if it doesn’t appeal to them, have some entertainment value in it and especially if it lacks originality.  Seriously.  How many times will a person go back to the theatre to see the same old storyline but packaged in a new setting.  You’d think Disney would have caught on by now…Shaggy Dog, Freaky Friday, Parent Trap, Herbie: Fully Loaded.  What a waste.  Try something original.

April 7, 2006, 10:19 am

Filed under: Culture

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